This Isn’t Jewelry. This Is Redemption.

Forged from fire. Aligned with stars. Carved with archetypes. Worn by those who walk the edge.

Justin Bortz: The Alchemist of Spirit, Sound & Stone

Not a jeweler. A maker of sacred tools. Not a brand. A movement of memory and myth.

For three decades, Justin Bortz has created with fire, sound, and soul. Each piece is a prayer, a scream, a spell.

The Seventh Avatar

The Seventh Avatar is Justin Bortz’s spiritual treatise—an exploration of heart, redemption, and awakening that inspires every piece he creates.

Rooted in history, myth, and mysticism, the book lays the groundwork for a jewelry line that isn't just worn... but felt.

Read on Amazon

Your Shadow Has a Shape. Your Power Has a Stone.

Our designs are built on ancient blueprints—totems, geometry, elemental alignments. Browse by energy, not trend.

Icons of the Inner World

The Spinel Power Ring

The Spinel Power Ring

$800.00

The ring features symbols of the Hindu Goddess Ganesh. Like an elephant plows over whatever gets in its way, Ganesh,...

The Seventh Avatar Crescent Moon

The Seventh Avatar Crescent Moon

$1,500.00

The red enamel of the Seventh Avatar Crescent Moon signifies the intensity and challenge of the era into which John...

The Key Necklace

The Key Necklace

$3,000.00

The Key Necklace is a powerful blend of Sacred Geometry, Color Therapy and Gem-Energy. The Yellow Chalcedony attracts the eye,...

Product Description

This Jewelry Changed Me

Rose Herrero

"He is the most talented jeweler I have ever seen and he should be a famous jeweler ... I am blessed to call him my friend and be his client as well as having shared deep conversations with him. I am also blessed to own some of his one of a kind pieces!!!!"

Rose Herrero

Sarita Rocco

"His hands don’t just shape metal; they shape stories, prayers, and light into wearable art that speaks to the soul."

Sarita Rocco

Deb Wanner

"When I first saw this necklace it called my name. When I put it on it brought out the inner Goddess in me. I feel that way every time I wear it."

Deb Wanner

Jewelry You Can Hear.

Music You Can Wear.

Justin’s art isn’t just visual—it’s vibrational. Enter the world of Transcendental Punk and Goddess Rock.

Want to Create Your Own Totem?

We accept a limited number of bespoke talisman commissions each month—crafted through ritual, intention, and deep listening.

For those who reject the ordinary, who remember the sacred, who wear meaning like armor.
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